RETAILTUNE E' UNA START UP CHE HA SVILUPPATO UNA PIATTAFORMA TECNOLOGICA IN JAVA PER LA GESTIONE DEI PUNTI VENDITA DIRETTI E INDIRETTI DELLE AZIENDE DI PRODUZIONE. LA PIATTAFORMA E' UN MASTER NEL QUALE INSERIRE LA LISTA DEI PUNTI VENDITA CHE POI VENGONO DISTRIBUITI TRAMITE API (APPLICATION PROGRAMMING INTERFACE) CON LE PRINCIPALI DIRECTORY INTERNAZIONALI: GOOGLE, FACEBOOK, APPLE MAPS E MOLTE ALTRE. LA PIATTAFORMA SI INTEGRA CON IL SITO CORPORATE DELL'AZIENDA TRAMITE UN WIDGET CHE PUBBLICA DETERMINATI ANNUNCI UNA VOLTA CHE L'UTENTE DEL SITO STESSO VIENE LOCALIZZATO. IN QUESTO MODO E' POSSIBILE VEICOLARE LA CAMPAGNA LOCALE CORRELATA AL SINGOLO STORE E NON CAMPAGNE GENERICHE DEL BRAND. LA GEO LOCALIZZAZIONE E' IL CUORE DELL'INNOVAZIONE. SFRUTTA LA TECNOLOGIA HTML5 PER PERMETTERE UNA PRECISIONE FINE DI NON PIU' DI 20 METRI. LE SPESE IN RICERCA E SVILUPPO SARANNO UGUALI O SUPERIORI AL 15 PER CENTO DEL MAGGIORE VALORE FRA COSTO E VALORE TOTALE DELLA PRODUZIONE DELLA START UP INNOVATIVA.
Titles and professional experiences of partners and working staff
L'IMPRESA SI AVVALE DI DIPENDENTI CON LAUREA MAGISTRALE O TRIENNALE NEL CAMPO INFORMATICO O DELLA COMUNICAZIONE, TECNICI INFORMATICI NONCHE' DI COLLABORATORI ESTERNI CHE OPERANO NEL SETTORE DEL MARKETING E DELLA PUBBLICITA' DA VARI ANNI.
Professional relationships with incubators, investors and research universities
Macro-sector ICT (Electrical and Electronic, Computer Science, Research and Development)
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RetailTune is a Local Digital Marketing software.
Founded in 2014 and headquartered in London, RertailTune goal is to help companies asses and implement their local digital strategy, by carefully supervising, analyzing and optimizing their online presence and activities, whether managed in-house or externally.
The RetailTune platform also includes strategic planning and tactical implementation of innovative solutions designed hand in hand with the customer to identify and create a fingerprint that can act as a powerful corporate asset and help save time, resources and investments. In the relationship between local customer and store.
The platform allows the distribution of the individual store locations from a single master. It also allows you to geo-locate the prospects that come into contact with the brand and implement a series of automated initiatives to invite them to visit the store. The platform also analyzes the tastes of local customers using information to activate highly profiled paid campaigns.
GEOGRAPHIC AREA OF INTEREST
Italy ABRUZZO BASILICATA CALABRIA CAMPANIA EMILIA-ROMAGNA FRIULI-VENEZIA GIULIA LAZIO LIGURIA LOMBARDIA MARCHE MOLISE PIEMONTE PUGLIA SARDEGNA SICILIA TOSCANA TRENTINO-ALTO ADIGE UMBRIA VALLE D’AOSTA VENETO
Abroad European Union Central and Eastern Europe other European countries Northern Africa Western Africa Eastern Africa South Central Africa Western Asia South Central Asia Eastern Asia Northern America South Central America Oceania
Large-scale retail channel
BUSINESS MODEL AND SOURCE OF PROFITS
Monthly fee per single store and initial setup cost
It is the only complete platform for local digital marketing capable of not only distributing data from individual stores but also of geo-locating the public interested in the brand and inviting them to the store knowing the product stock. In addition, the platform is able to get to know the local tastes of the public and target paid campaigns with greater profiling.
Holding licenses owned intellectual with the entity and/or to the founder and/or third parties
Short description of the aspects of innovation that characterize the business enterprise
Interaction between geo-location of the prospect, product availability in the shop, knowledge of local tastes, call to action activities for a profitable drive to store. All managed by a single master.
There are no loans and / or investments for the company to report