START-UP: ATTIVITA' E SPESE IN RICERCA E SVILUPPO - LA SOCIETA' OPERA NEL MERCATO NAZIONALE DELL'EDITORIA DIGITALE (SVILUPPO MULTICANALE DI AUDIENCE MULTIMEDIALI) E PUBBLICITARIO (VENDITA DELLE AUDIENCE MULTIMEDIALI SVILUPPATE AGLI INVESTITORI PUBBLICITARI), A CAVALLO TRA EDITORIA E PUBBLICITA', RADIOFONIA E DIGITALE. LA NUOVA RADIO NAZIONALE "RADIO BAR SPORT" E' AL CENTRO DI UN PIU' AMPIO E ARTICOLATO SISTEMA INTEGRATO DIGITALE DI CREAZIONE E DIFFUSIONE MULTIMEDIALE DI INFOTAINMANT SPORTIVO, PREVALENTEMENTE CALCISTICO. COLMA LA CARENZA D'OFFERTA RADIOFONICA PREESISTENTE CON UN NUOVO TAGLIO EDITORIALE, OFFRENDO CONTESTUALMENTE ANCHE UNA NUOVA EXPERIENCE DI CONSUMO, PRIMA ESCLUSIVO APPANNAGGIO DELLA NUOVA TELEVISIONE DIGITALE. GLI UTENTI POSSONO SCEGLIERE DI ACCEDERE AI CONTENUTI 1) IN MODALITA' "LINEARE" ON-AIR E ONLINE, 2) "NEAR ON DEMAND" OVER IP, 3) PURO "ON DEMAND" OVER IP GRAZIE AI PODCAST. L'INNOVATIVITA' E' NELLA PIATTAFORMA DIGITALE CHE NATIVAMENTE INTEGRA RADIO, SITO WEB RESPONSIVE, APP, SKILLS PER SMART SPEAKER E SOCIAL NETWORK E DI PROCESSO GRAZIE ALL'ADOZIONE DELL'INTELLIGENZA ARTIFICIALE, L'INTERAZIONE DIRETTA CON GLI UTENTI E NUOVE MODALITA' DI CORRISPONDENZA DAI CAMPI DI GIOCO IN LOGICA "COMMUNITY GENERATED CONTENT", CHE AMPLIANO LA CAPACITA' PRODUTTIVA DELLA REDAZIONE. ATTRAVERSO LA RACCOLTA E L'ANALISI DELLE PREFERENZE ED ABITUDINI D'ASCOLTO DI OGNI SINGOLO UTENTE VIENE PERSONALIZZATA L'OFFERTA DI CONTENUTI E L'EROGAZIONE DELLA PUBBLICITA' IN MODALITA' ADDRESSABLE RADIO.
Titles and professional experiences of partners and working staff
START-UP: TITOLI ED ESPERIENZE PROFESSIONALI SOCI E PERSONALE LAVORANTE - L'AMMINISTRATORE UNICO E SOCIO DOTT. COLOMBO MASSIMO PIETRO RAPPRESENTANTE L'INTERA FORZA LAVORO E' IN POSSESSO DI LAUREA MAGISTRALE IN ECONOMIA AZIENDALE CONSEGUITA PRESSO L'UNIVERSITA' COMMERCIALE LUIGI BOCCONI DI MILANO IN DATA 21.03.1991 - DI SEGUITO L'ESPERIENZE LAVORATIVE: MEMBRO NON OPERATIVO DEL CONSIGLIO D'AMMINISTRAZIONE DI 3BMETEO E FONDATORE E AMMINISTRATORE DELLA SOCIETA' DI CONSULENZA CMP CONSULENZA. DA NOVEMBRE 2019 ISCRITTO ALL'ALBO DEGLI INNOVATION MANAGER DEL MINISTERO DELLO SVILUPPO ECONOMICO. IN PRECEDENZA: DIRETTORE GENERALE DEL GRUPPO SOLE 24 ORE SPA. AMMINISTRATORE DELEGATO 24 ORE CULTURA. DIRETTORE GENERALE 24 ORE SYSTEM. DIRETTORE COMMERCIALE, MARKETING E COMUNICAZIONE DEL GRUPPO ITEDI SPA. AMMINISTRATORE E DIRETTORE GENERALE PUBLIKOMPASS SPA. DIRETTORE CENTRALE MARKETING DEL GRUPPO EDITORIALE L'ESPRESSO SPA. DIRETTORE BUSINESS UNIT INTERNET A. MANZONI & C.. DIRETTORE ADVERTISING LIBRI E PERIODICI ARNOLDO MONDADORI EDITORE. GIORNALISTA PUBBLICISTA PER 12 ANNI E DA TEMPO MEMBRO DEL CONSIGLIO DIRETTIVO DI ASSOCIAZIONI ED ENTI PER LO SVILUPPO DIGITALE: IAB ITALIA, FEDOWEB, AUDIWEB, PREMIUM PUBLISHER NETWORK, EDICOLA ITALIANA. LAUREA IN ECONOMIA AZIENDALE PRESSO L'UNIVERSITA' COMMERCIALE LUIGI BOCCONI. 39 F.G.A. ISTUD. ADVERTISING MANAGEMENT SDA BOCCONI.
Professional relationships with incubators, investors and research universities
Macro-sector Internet (Printing, Publishing and Information, Social Networking, Gaming)
Are you the legal representative?
Next Digital Publishing Srl has the ambition to innovate the publishing market through new production and distribution methods, deriving from processes created by combining open innovation and internal development of proprietary software. Native digital and multimedia processes, structured to independently produce and manage video content, podcasts, images and hypertext, which we publish trying to achieve the best satisfaction for users on the one hand and investing companies on the other. Quality content produced at the lowest possible cost and audience obtained by aggregating a community capable of developing attention and engagement to be offered to investing companies in new ways, more effective and at the same time more appreciated by users themselves.
www.mistergadget.tech is the first site owned by Next Digital Publishng, on which the new methods of production, distribution and management of content and monetization are progressively tested and applied.
MisterGadget.Tech is a project within a project, a vertical technology site, with the claim “Your best tech friend”.
Co-Founder & Chief Operation Officer
Master's degree or equivalent
Partner and CEO - Legal representative, responsible for the management and administration of the company. Strategic direction, definition of the business plan and execution of the same. Coordination of human and economic resources. Supervision and management of commercial, marketing and communication activities. Support to the Editorial Director for the definition of editorial lines and content development. Support to the Chief Technology Officer for verifying the consistency of the technological equipment with respect to the plan objectives, choices between open innovation and internal development, management of technological implementation, planning and development times and costs
GEOGRAPHIC AREA OF INTEREST
Large-scale retail channel
BUSINESS MODEL AND SOURCE OF PROFITS
All print publishing, but also a large part of the digital one, if we exclude the platforms, which do not produce information, but only deal with their dissemination such as Facebook and Google, is in deep crisis and there are no known cases of success in the transformation to digital (whether they are Italian newspapers or periodicals).
To survive the difficulties, Italian publishers, including those born recently and also digital news, are recently trying to combine the monetization model with advertising only, which has proved to be largely insufficient and even worse decreasing, even the subscription one, but without success. to reach the expected (or rather necessary) level of revenue.
The substantial differences between the publishers who produce the contents and the serch and social platforms that distribute / mediate them are mainly the intense pervasive use of technology, data management and the use of innovative production / processing and targeted distribution methods. highly multimedia content. Even the advertising business model, which at first glance might seem identical, is actually very different as it is data-based and therefore addressable for platforms.
Simplifying further, the other editors are journalistic or mono-media centric, while platforms are engineering / IT and multimedia centric.
Compared to the competition, Next Digital Publishing differs in the use of technology in order to produce quality content without the need for a large and very expensive editorial staff. The same thing can be said for the camouflage methods that are not only advertising, albeit based on data as for platforms, but diversified and more integrated with information activities and governed by technology.
Holding licenses owned intellectual with the entity and/or to the founder and/or third parties
Short description of the aspects of innovation that characterize the business enterprise
Innovation is both technological and process, in particular in the automated production of content, in data management (in respect of users) and their processing in order to create a targeted and personalized editorial and commercial proposal.
In addition to the methods of delivery and interaction with user-side content and the methods of promoting goods and services on the commercial side.
There are no loans and / or investments for the company to report