SERENA MORO - LAUREA IN INTERNATIONAL MANAGEMENT - 2 ANNI E MEZZO DI ESPERIENZA COME MARKET ASSOCIATE: ACQUISIZIONE DI NUOVI HOTEL PARTNER E SUPPORTO AL MARKET MANAGER NELLA GESTIONE DELLA RELAZIONE COMMERCIALE CON GLI HOTEL PARTNER. PRECEDENTEMENTE SALE E STOCK ANALYST.
Professional relationships with incubators, investors and research universities
Macro-sector ICT (Electrical and Electronic, Computer Science, Research and Development)
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Fashion is among the most polluting sectors in the world. Consumers have become more aware of the problem and sustainable fashion is the new trend. 70% of consumers are willing to spend more on a sustainable brand and 26% of buyers have removed a brand from their portfolio because it is not sustainable.
Many brands are introducing incredible innovations, from less polluting chemicals to tissues with food waste.
However, a single innovation is not enough to consider a brand as a sustainable one. A t-shirt impacts the environment and society at every stage of the life cycle. Consumers struggle to find brands that are sustainable along the entire value chain both from an environmental and a social point of view and to trust brand's claims, while conscious brands struggle to explain their efforts and differentiate themselves from those who do greenwashing.
This is why transparency over the entire life cycle is key to differentiation and is the second trend for 2019 for 60% of the brands.
However, communication by the brand without third-party validation is not enough to guarantee reliability to the consumer, while existing certifications analyze only certain aspects.
Cikis helps brands with an independent platform that analyzes brands’ sustainability along the entire value chain, certifies the most conscious ones and makes sustainable fashion accessible to consumers.
Cikis tests the environmental and social impact of brands thanks to an algorithm developed taking into account the latest scientific research, the contribution of experts and the most reliable certificates. We help fashion companies improve and communicate their impact through our Sustainability Passport which intuitively tells consumers about the brand’s strengths and areas for improvement.
The Cikis test algorithm was developed with the help of industry experts and taking into account the most reliable scientific research and certifications. It analyzes the entire value chain and it is the first to create sustainability passports that intuitively show the brand's commitment along the 16 sections of the value chain.
The possibility of analysing the commitment on the whole production chain is an innovation compared to current frameworkss, which analyze only some aspects.
Master's degree or equivalent
founder and CEO
GEOGRAPHIC AREA OF INTEREST
Abroad European Union
Large-scale retail channel
BUSINESS MODEL AND SOURCE OF PROFITS
B2B business model.
Annual fee for analysis and creation of sustainability passport.
Personalized consulting services.
Increase of lifetime value through additional services.
Compared to rankings and indexes:
Cikis requires documentation, making the analysis more reliable.
The test can be adapted to specific collections, with the possibility of differentiating between more and less sustainable collections. In this way it is more specific and transparent.
He has a spirit of dialogue and not judgment.
Cikis analyzes the entire value chain, differently from certifications that only analyze specific aspects such as materials and chemical processes.
Our Passport allows the brand to explain its commitment on each step of the value chain, differently from certificates that usually only present a compliance logo that is often not understood by the user who does not know the differences between the various standards.
Cikis differs from the competition in three ways.
Reliability: the analysis is on the entire value chain and documentation is required. The Passport shows strengths and areas of improvement and increases the brand’s transparency, which is among the top 5 key objectives according to 65% of brands interviewed by McKinsey for The State of Fashion 2019.
Accessibility: the test can be adapted not only to the size of the brand but also to specific sustainable capsule collections, so it can be used by brands that have just started their sustainable journey.
Creation of dialogue: through our consultancy, brands acquire more tools to improve their environmental and social impact; in addition, the Passport is an intuitive tool that helps brands communicate their commitment to consumers and gives credibility because it is issued by an independent body.
The result is that Cikis offers a better service to the brand and users, stimulating transparency and thus creating a new sustainability standard.
Holding licenses owned intellectual with the entity and/or to the founder and/or third parties
Short description of the aspects of innovation that characterize the business enterprise
The Cikis Framework refers to the GRI and ISO 260000 standards, adopts the materiality principle and analyses the value chain, where most of the impact occurs, referring also to LCA in fashion. Criteria are defined on high sustainability standards, defined with experts with over 15 years of experience.
The analysis can be performed through an automation algorithm connected to a series of questionnaires. Over time it will be possible to include Machine Learning to use the answers given by the brands to refine the analysis.
With respect to competitors, our analysis is sector-specific, which means that it is tailored to fashion’s specific critical factors in sustainability, and is easy to use to make it accessible also to PMIs that do not have teams dedicated to sustainability. Our analysis is extremely complete as we map the whole supply chain, allowing us to work on the areas which have the biggest impact.
There are no loans and / or investments for the company to report